centralize them so they are... available to your entire business
Many businesses have at least one quirky program they had purchased (or had made) a long time ago and still use today in everyday operations because it's needed. Also many businesses usually have paper-based processes they still use. Having a web-based solution (or version) of your business processes can centralize them so they are able to be backed up and available to your entire business.
sometimes it needs to run on older computers or operating systems
When a business has one of those quirky programs, it usually has specific needs. Sometimes it needs extra files that it depends on to run, sometimes it needs to run on older computers or operating systems. Since even low-powered devices like mobile phones can access the Internet and browse the web, there is zero installation needed for online programs. They can literally be used anywhere with an Internet connection.
allow your customers to connect even more
Integrate your business into your site, then allow your customers to connect even more. Your customers can not only browse your products or services online, they can get information, order and pay, and update their own information on your site. Less paperwork, reduced costs and a huge advantage over your competitors.
Off-the-shelf website applications can serve most people's needs. Sometimes it's too much, sometimes it's not enough. The advantage is that a custom design serves your needs exactly.
If your business sells products or services, allowing your customers to purchase them online opens new revenue flows and customers you may not otherwise have been able to get.
Expand your customer base by expanding your audience worldwide. Having your website online means your site is accessible anywhere in the world with an Internet connection. You're no longer just a local business.
Whether you're selling online, booking appointments or generating sales leads, you have a clear advantage over your competition if they're not doing the same.
Unlike many computer programs, Internet-based applications allow your business to scale with your growth and accommodate any increases in demand for your products or services.
You don't need dedicated sales staff to handle each customer. No more waiting lines or extended hold times on the phone. Your web application can handle thousands of customers simultaneously without a hiccup.